The secrets of successful job ads

The most common challenges in recruiting

It’s a bit like online dating: if you’re only pretty but offer no content, you won’t be remembered. And if you have a lot of inner values, but don’t present yourself in an appealing way, it’s harder to be met. It is the same with job advertisements: The ideal ad is a mix of external […]

From Classic to Digital PR

Digital PR: the further development of classic public relations work Digitalisation has changed classic PR. PR professionals face the challenge of combining the elements of storytelling and content creation with new digital requirements, such as search engine optimisation (SEO) and content marketing. To integrate digital PR into your work in a meaningful way, you should […]