The secrets of successful job ads

The most common challenges in recruiting

It’s a bit like online dating: if you’re only pretty but offer no content, you won’t be remembered. And if you have a lot of inner values, but don’t present yourself in an appealing way, it’s harder to be met. It is the same with job advertisements: The ideal ad is a mix of external […]

From Classic to Digital PR

Digital PR: the further development of classic public relations work Digitalisation has changed classic PR. PR professionals face the challenge of combining the elements of storytelling and content creation with new digital requirements, such as search engine optimisation (SEO) and content marketing. To integrate digital PR into your work in a meaningful way, you should […]

Nicarus joins international network iNT. Agencies

Nicarus goes international

The Heidelberg-based content agency Nicarus is now an official member of the international network for owner-managed agencies “iNT. Agencies”. This strengthens Nicaurs’ international positioning and enables it to support German companies in their global expansion through partner agencies. iNT. Agencies is an international network of currently 30 agencies. The range of services includes branding & […]

Survey: Companies are still unfamiliar with data-driven PR

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There is still a lot of room for improvement when it comes to data-driven PR. This is the conclusion of the current PR trend monitor of the dpa subsidiary news aktuell and the agency Faktenkontor. 220 communication experts from companies, organisations and PR agencies in Germany and Switzerland took part in the online survey in […]