Survey: Companies are still unfamiliar with data-driven PR

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There is still a lot of room for improvement when it comes to data-driven PR. This is the conclusion of the current PR trend monitor of the dpa subsidiary news aktuell and the agency Faktenkontor. 220 communication experts from companies, organisations and PR agencies in Germany and Switzerland took part in the online survey in […]


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More than ever, companies are wondering how they can reach their target groups online in a targeted way. The LinkedIn Showcase Page is an excellent solution to address different, sometimes pointed target groups online. If you want to target different buyer personas, you need to align your marketing strategy with their individual needs. A showcase […]

Nicarus is one of the Top-3-Agencies in the Rhine-Neckar-Region

The PR agency industry is growing again. According to the current Pfeffer ranking, the fee revenue of German agencies increased by 15 percent in fiscal year 2021. The market volume of all PR agencies participating in the ranking totaled 713.8 million euros. Due to the Corona situation, fee revenues had still declined by 7.2 percent […]

6 Tips for successfull editorial marketing

Editorial marketing opens up the possibility of placing specialist articles, user reports or opinion pieces by experts from companies in relevant media. Many editorial offices are open to PR consultants or companies submitting their own topic suggestions. In this way, specialist articles that are as practical as possible are included in the publications, and the […]


Did you know that the management magazine Harvard Business Review named the data scientist the “Sexiest Job of the 21st Century” almost 10 years ago? In almost every business area, data analysis is now essential. But analysis doesn’t focus only on descriptive, backward-looking data. The magic word is advanced analytics – a method used to […]


Storytelling has been playing an increasingly important role in content marketing for years. And 2022 will see this principle continue, because personal and human content is more in demand than ever. But even the best story is worth nothing if it’s not promoted in the right way and doesn’t reach the right audience. Across all […]

From Donner & Doria to Nicarus

Donner & Doria Public Relations is now operating under the name Nicarus – Agency for Digital Content. The agency’s new position capitalizes on its digital content expertise. A specialist agency, it focuses on creating, publishing and monitoring relevant content, across all channels, for its customers. Public relations, social media, online marketing and employer branding will […]

Marketing resolutions for 2022

In Absatzwirtschaft 12/2021 our question is: What good resolutions should the marketing industry make for 2022? New Year’s resolutions are not enough for me. Marketers should make a roadmap and implement it. Period. Because even if the pandemic doesn’t end, marketing life goes on. The “new” framework is made up of digital, tech and data […]


On social media, attention is a highly competitive good. Texts seem to play a subordinate role. They fade into the background, while memes, GIFs and short videos are trending. A reason for this is that the human brain processes visual information faster than information in text form. Anything visual serves as an eye-catcher and stands […]


Pfalzwerke, the leading electricity provider in Germany’s Palatinate and Saarpfalz district, is a company that actively helps shape the future of the region with its services and commitment. This also includes proactive communication with its customers. Pfalzwerke is working with Nicarus on the digital transformation of its communication. Nicarus evaluated the digital infrastructure for its […]