Another newsletter? Yes, you heard right! The LinkedIn newsletter is a newsletter “embedded” in LinkedIn that is linked to your LinkedIn company page. You can choose how often it appears: daily, weekly or monthly. The content is intuitively entered directly into LinkedIn. But why should you write a LinkedIn newsletter as a company? We show you the strengths as well as some tips and tricks for implementation.
Creating a LinkedIn newsletter offers numerous opportunities:
Don’t panic: Every new follower of your LinkedIn company page is invited to subscribe to your newsletter. The newsletter enables you to communicate regularly with your subscribers – this strengthens the bond between them and grows your network. Another plus point: the direct approach and the development of a community of readers ensure that relevant content is distributed in a targeted manner. This increases your visibility and reach. Encourage your subscribers to respond to your newsletter in the form of likes and comments. These interactions are in turn played out in your subscribers’ network, your target group expands successively and the domino effect is in full swing.
If you want to start with your LinkedIn newsletter, the following applies: Share your newsletter issues in your feed and encourage your employees to do the same.
Don’t have time to write a LinkedIn newsletter? We have some tips on how to proceed efficiently:
News providers in particular have already discovered the opportunities offered by LinkedIn newsletters. They often get more reach than with regular LinkedIn posts. Examples include t3n Weekly and the Süddeutsche Zeitung. The latter refers to a very specific topic in its newsletter: finance. We are currently seeing more and more small companies trying out LinkedIn newsletters.
For us, the LinkedIn newsletter is a clear recommendation, because:
Our tips for subscribing:
Do you need further tips or support with the implementation of your LinkedIn newsletter? Feel free to contact us!
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