We all know that a social media post can easily take several hours of research and preparation. Writing a blog article even exceeds this time expenditure many times over. This is because it requires a more solid foundation and can take up to two weeks, including correction loops and expert briefings. And after that? The next blog post follows and the high time investment starts all over again. To make the time you invest in your blog posts worthwhile, we recommend content recycling. With a few tricks, you can reuse your content and save valuable resources. Here are some clever ways to do just that and we also show you the advantages of doing so.
Take a look at which of your posts have performed particularly well. You can republish these, for example on a different channel. This selective approach helps you to keep the focus and still benefit from proven content. If you’re wondering whether your followers might be bored by this, our answer is clearly no. Don’t assume that they already know and have read all your posts. “Old but gold” works very well.
If you have complex content, simply divide it up into small bites. By redesigning and adapting existing material, you can make versatile use of your content. This makes it easier for the reader to understand and attracts attention. This saves you having to research new topics and allows you to build on existing ones. Incidentally, this also makes sense for blog posts, especially if you use backlinks to boost your SEO performance.
Another content recycling strategy is the transformation of content into other formats. For example, a blog post becomes an infographic or a quote becomes a survey. The principle behind this: The message remains the same, only the channel and format change. This makes it easy to address other, even new target groups.
Focus your content on so-called evergreen content. These timeless topics remain relevant for a long time so that you can use them again and again and also recycle them. An example: “Ten tips for better sleep”. This content affects everyone, is relevant in the long term and can therefore be recycled again and again.
Positioning as an expert: Consistent messages allow you to position yourself as an expert in your field and strengthen your own (personal) brand at the same time – depending on whether you use the content for your company profile or your personal profile.
Increased visibility: Valuable content increases your visibility. Diversity in the variety of forms enables you to address users in a wide variety of ways. This allows you to reach both visually motivated and fact-oriented users.
Tapping into new target groups: By presenting content diversely, frequently and across multiple channels, you not only increase your reach, but also appeal to new target groups.
Reduced and cost-effective effort: Recycling content is less time-consuming and offers a cost-effective alternative to producing content from scratch.
Overcoming writer’s block: Instead of sitting in front of a blank screen and brainstorming for hours, recycling content provides an inspiring foundation to overcome writer’s block.
Last but not least: Content recycling does not only save time and resources, but is also sustainable. You can use your freed-up capacity for other topics, making you more efficient in the long term.
With this in mind, get to work on your old posts and have fun recycling content.
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