6 Tips for successful editorial marketing

Editorial marketing opens up the possibility of placing specialist articles, user reports or opinion pieces by experts from companies in relevant media. Many editorial offices are open to PR consultants or companies submitting their own topic suggestions. In this way, specialist articles that are as practical as possible are included in the publications, and the […]


Did you know that the management magazine Harvard Business Review named the data scientist the “Sexiest Job of the 21st Century” almost 10 years ago? In almost every business area, data analysis is now essential. But analysis doesn’t focus only on descriptive, backward-looking data. The magic word is advanced analytics – a method used to […]


Storytelling has been playing an increasingly important role in content marketing for years. And 2022 will see this principle continue, because personal and human content is more in demand than ever. But even the best story is worth nothing if it’s not promoted in the right way and doesn’t reach the right audience. Across all […]

From Donner & Doria to Nicarus

Donner & Doria Public Relations is now operating under the name Nicarus – Agency for Digital Content. The agency’s new position capitalizes on its digital content expertise. A specialist agency, it focuses on creating, publishing and monitoring relevant content, across all channels, for its customers. Public relations, social media, online marketing and employer branding will […]

Marketing resolutions for 2022

In Absatzwirtschaft 12/2021 our question is: What good resolutions should the marketing industry make for 2022? New Year’s resolutions are not enough for me. Marketers should make a roadmap and implement it. Period. Because even if the pandemic doesn’t end, marketing life goes on. The “new” framework is made up of digital, tech and data […]


On social media, attention is a highly competitive good. Texts seem to play a subordinate role. They fade into the background, while memes, GIFs and short videos are trending. A reason for this is that the human brain processes visual information faster than information in text form. Anything visual serves as an eye-catcher and stands […]


Pfalzwerke, the leading electricity provider in Germany’s Palatinate and Saarpfalz district, is a company that actively helps shape the future of the region with its services and commitment. This also includes proactive communication with its customers. Pfalzwerke is working with Nicarus on the digital transformation of its communication. Nicarus evaluated the digital infrastructure for its […]

Donner & Doria is a top 3 agency

A lot is different this year. Even the current Pfeffer ranking for the PR agency sector. Together with the Society of Leading PR and Communications Agencies e.V. (GPRA), Gerhard Pfeffer, founder and publisher of the PR Journal, has this year asked the participating agencies to have their figures certified by a tax advisor or auditor. […]

All About Ephemeral Content

Ephemeral content, text and images that disappear after a time, is one of the biggest social media trends of recent years. Such short-lived content is expected to continue this steep growth path. Here’s an overview of the reasons for the (rightful) buzz over content that disappears and application recommendations for using it. So-called ephemeral content […]

SNP puts it’s trust in Nicarus

SNP Schneider-Neureither & Partner SE, a leading global provider of software solutions for digital transformation processes and automated data migrations in the SAP environment, has recently started working with Nicarus, the digital content agency. The focus of the mandate is the internationalization of SNP SE’s communication. The IT company is represented in North and South […]