Between Reality Check & Strategic Maturity
Navigating a Crisis with Confidence
Nicarus is a founding member of the international agency network “More Agencies”
Nicarus: Top 3 in Rhine-Neckar and Top 100 in Germany
7 communication trends – what matters in 2023
From Classic to Digital PR
Digital PR: the further development of classic public relations work Digitalisation has changed classic PR. PR professionals face the challenge of combining the elements of storytelling and content creation with new digital requirements, such as search engine optimisation (SEO) and content marketing. To integrate digital PR into your work in a meaningful way, you should […]
Survey: Companies are still unfamiliar with data-driven PR
There is still a lot of room for improvement when it comes to data-driven PR. This is the conclusion of the current PR trend monitor of the dpa subsidiary news aktuell and the agency Faktenkontor. 220 communication experts from companies, organisations and PR agencies in Germany and Switzerland took part in the online survey in […]
Nicarus is one of the Top-3-Agencies in the Rhine-Neckar-Region
The PR agency industry is growing again. According to the current Pfeffer ranking, the fee revenue of German agencies increased by 15 percent in fiscal year 2021. The market volume of all PR agencies participating in the ranking totaled 713.8 million euros. Due to the Corona situation, fee revenues had still declined by 7.2 percent […]
DATA-DRIVEN PUBLIC RELATIONS
Did you know that the management magazine Harvard Business Review named the data scientist the “Sexiest Job of the 21st Century” almost 10 years ago? In almost every business area, data analysis is now essential. But analysis doesn’t focus only on descriptive, backward-looking data. The magic word is advanced analytics – a method used to […]
From Donner & Doria to Nicarus
Donner & Doria Public Relations is now operating under the name Nicarus – Agency for Digital Content. The agency’s new position capitalizes on its digital content expertise. A specialist agency, it focuses on creating, publishing and monitoring relevant content, across all channels, for its customers. Public relations, social media, online marketing and employer branding will […]