More than ever, companies are wondering how they can reach their target groups online in a targeted way.
The LinkedIn Showcase Page is an excellent solution to address different, sometimes pointed target groups online. If you want to target different buyer personas, you need to align your marketing strategy with their individual needs. A showcase page on LinkedIn allows you to offer tailored content that continues to link to the main page. You should therefore see it as an extension to your company page.
So, when should you consider a Showcase Page? For example, if you want to permanently highlight selected products or brands, or if you want to put the spotlight on a campaign. To help you decide whether it is really worth the effort for your company, we have summarised the advantages and disadvantages of the LinkedIn focus page here: