Public Relations
Social Media
for ze:roPRAXEN
The Client
ze:roPRAXEN
ze:roPRAXEN is the largest group of outpatient healthcare providers in the Rhine-
Neckar metropolitan region. Since April 2020, the group of 29 family and specialist
practices has offered its patients video consultations, which have grown into a cross-
association consultation platform for the entire metropolitan region.
Sector
HEALTHCARE
Goal
VISIBILITY AND LEAD GENERATION
Measures
SOCIAL MEDIA ADS VIDEO ADS, GOOGLE ADS
Services
INCREASE REGIONAL AWARENESS
“We make quality of life.” With this incentive, the ze:roPRAXEN group of healthcare practices focuses on a new form of medical support: online consultation for specific medical concerns. Aimed at new patients, ze:roPRAXEN is intended to increase regional awareness through social media and Google ads.
To get the word out, the ze:roPRAXEN group relies on the support of Nicarus. We raised awareness through social media campaigns and ads on Facebook and Instagram, and produced and placed an explanatory video along with Google Ads to alert users who are not on the social platforms.
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