Public Relations
Social
Media
for Holts
The Client
Holt Lloyd International Limited
Holts develops and distributes repair, maintenance and paint products for professional and amateur mechanics. In the UK, Holts is a cult brand for all car lovers with its products Tire Pilot, Start Pilot, Brake Cleaner, Gum Gum Exhaust Repair Paste and Exhaust Lacquer.
Sector
PRODUCTS
FOR CAR CARE
Goal
Brand
Awareness
Measures
Social Media Content & Social Media Ads
Services
Awareness in the german market
In the German market, Holts wants to become better known especially among wholesalers and specialist workshops. Holts reaches its target group on the social media channels LinkedIn, Xing and Facebook. Nicarus set up the channels, creates content and social media campaigns and tracks systems to monitor results. The result: building a German community with 300 followers across all channels and increasing brand awareness.
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