Public Relations
Employer Branding
for YAMBS
The Client
Software4Professionals GmbH & Co. KG
SeSince 2002, Software4Professionals GmbH & Co. KG has been helping corporations and medium-sized companies to make their business processes in finance and accounting faster, more efficient and more transparent. Through the combination of expert knowledge in finance and accounting as well as SAP® consulting, nearly 200 customers benefit from applications for the automatic posting of documents in SAP®.
Sector
Information Technology (IT)
Goal
Increase the number of applications
Measures
Employer brand, job advertisements
Services
EMPLOYER BRANDING ALSO FOR SHORT-TERM GOALS
Software4Professionals: “Something new and eye-catching quickly, please.” Nevertheless, we took the time for in-depth interviews with the employees. Et voilà! The result was a holistically conceived repositioning of the employer brand that works both in the short term in job ads and in the long term in campaigns. Our claim captured the hearts of the employees and earned us one or two acknowledging nods. After all, they hadn’t thought of their own employer that way before. We say: “Just do the imaginable” and Software4Professionals agreed with us. The result: 100% recognition value.
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