PR &
Social Media
for PTA
The Client
PTA IT-Beratung GmbH
Sector
Corporate and
und SAP-Beratung
Goal
AWARENESS, PROFILE
AND LEADS
Measures
Content creation,
PR campaigns, social media
Services
Revolutionize customer service
PTA IT-Beratung has been one of our clients for many years. As part of our ongoing press and media relations work, we regularly feature the company in the specialist and trade press. Together, we have also launched a PR campaign to establish NEXOVI – the digital video consultation assistant developed in-house – in the market, raise its profile and generate leads. To this end, we have promoted BKK Pfalz’s flagship project in the opinion-forming media through press releases, a case study and supporting social media communications. The response was significant, as BKK Pfalz is the first statutory health insurance fund to use a digital video avatar for the complex process of care advice. As part of the campaign, we achieved over 60 press clippings with a reach of 1,116,535 readers and, at its peak, over 2.1 million UVPM (unique visitors per month) online.