Online Marketing Public Relations
Persona
& Website
Content
The Client
Stadtwerke Heidelberg
Stadtwerke Heidelberg is the driving force for 200,000 people in Heidelberg and the surrounding area. Every day, they provide electricity, gas, water and heat and promote the energy transition with energy-saving services. As a public service provider, they offer recreational fun with swimming pools, everyday convenience with parking garages and are actively involved in providing first-class transportation services. The content needs to be adapted to the many target groups and topics and presented in a well thought-out way.
Sector
Energy
service provider
Goal
Communication
roadmap
Measures
Development of personas, Content consulting
Services
PERSONA DEVELOPMENT & WEBSITE CONTENT
The brief: content development, in an activating and targeted way. We create innovative solutions through clear personas, a precise communication roadmap and customized content. The Energiehaus provides an overview and creates state-of-the-art content – both in terms of technology and communication. Always with the individual user in mind, we create content along the customer journey.
Cases
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