Online Marketing Public Relations
Social Media
Wo sonst
The Client
MRN Metropolregion Rhein Neckar
wo sonst (where else) is the guide for travelers and locals in the Rhine-Neckar metropolitan region to a more comprehensive experience of the region. As a project of the association, the digital magazine reports on special places, stories with tradition and valuable insider tips that make the region unique. With its 290 municipalities covering almost 6,000 km², it shows the regional diversity and provides deep insights into culture, sport, enjoyment and history with pictures and stories.
Sector
public sector
Goal
Increase brand awareness and sustainable community building
Measures
Post promotion, follower campaign
Services
INCREASE REGIONAL AWARENESS
Reach even more people in the region and make it a household name. That was the motto – we used a sophisticated three-phase strategy and other outreach measures. With the help of classic post promotion on Facebook and a follower campaign on Instagram, we first attracted attention and then expanded this reach further along the funnel. We based this on the website – appealing visuals, meaningful texts and a well thought-out strategy were the recipe for success. The result: wo sonst (where else) could the existing community more than double!
Cases
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