Employer Branding
Employer Branding
at LGB
The Client
LE GROUPE BLEU
le groupe bleu has the clear goal of becoming the most sought-after point of contact for
all specialists in the insurance industry.
Sector
PERSONNEL CONSULTING
FOR THE
INSURANCE INDUSTRY
Goal
AWARENESS
AND
BRANDING
Measures
PRESS WORK, SOCIAL MEDIA, GOOGLE ADS, WEBSITE
Services
ITS ALL IN THE MIX
le groupe bleu attracts the attention of opinion leaders in the insurance industry with a mix of public relations, social media and digital content. Media cooperation with Versicherungsmonitor also contributes to the company’s success. Nicarus draws the target audience to the website with organic and paid campaigns. The result: Reach has quadrupled with engagement rates of up to 47%. And le groupe bleu is steadily becoming the most sought-after contact point for all specialists in the insurance industry.
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