A personal approach plays a central role in the corporate philosophy of Heidelberger Vermögen. To show this online, the investment consultancy brought Nicarus on board. We reach the regional media with press releases and post target group-specific content on social media. Above all, the video content positions the corporate message “wealth comes from liking.” In order to be visible beyond the social networks, Heidelberger Vermögen also relies on Google Ads that we place, monitor and optimize regularly. The result: about 150,000 impressions and 2,600 clicks in 2021 alone.
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