PFALZSOLAR communicates with various institutions and people. If you want to know how you should communicate, you have to know who you are communicating with. For this purpose, we have created detailed profiles of the Candidate Personas, which formulate their characteristics, values and wishes. These form the basis of the refined employer positioning. The methodology: PFALZSOLAR now knows the characteristics that potential applicants look for in their future employer and which really motivate them. Potential candidates can find themselves in the content on every channel and experience the employer positioning along the candidate journey.
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