Online Marketing Public Relations
Candidate Personas
for Pfalzsolar
The Client
PFALZSOLAR
Since 2003, PFALZSOLAR has been developing, building and operating photovoltaic systems of all sizes for national and international investors, local communities, commercial, industrial and private customers. The 100% subsidiary of the Pfalzwerke Group is actively shaping the energy turnaround in Benelux, Greece, Great Britain, Spain and the USA and focuses on one thing above all: quality according to energy supplier standards.
Sector
Solar Energy
Goal
Addressing target groups precisely
Measures
Definition of Candidate Personas, Consulting
Services
THE ANALYSIS PAYS OFF FOR ALL CHANNELS
PFALZSOLAR communicates with various institutions and people. If you want to know how you should communicate, you have to know who you are communicating with. For this purpose, we have created detailed profiles of the Candidate Personas, which formulate their characteristics, values and wishes. These form the basis of the refined employer positioning. The methodology: PFALZSOLAR now knows the characteristics that potential applicants look for in their future employer and which really motivate them. Potential candidates can find themselves in the content on every channel and experience the employer positioning along the candidate journey.
Cases
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