International Public Relations Social Media
Campaign
optimization:
Hessen-
agentur
The Client
Hessenagentur
Hessenagentur coordinates and organizes the economic development of the state of Hesse. It launches innovation and sustainability projects, implements creative image campaigns for the state and designs promotional activities. “The future needs you” – as a teacher in Hesse is the motto of the current teacher campaign. It is aimed at young people who are about to choose a career or career changers who are considering a career as a teacher.
Sector
Public sector
Goal
Addressing the target group, increasing the number of applications, job branding
Measures
Target group analysis, website UX optimization, strategic consulting, creative concepts
Services
Job branding is created along the candidate journey
Job branding is created along the candidate journey – from orientation to application. For us as an employer branding agency, the most important question in the entire consulting project was: How do you make a profession that everyone knows so attractive that even those who have already ruled out the teaching profession for themselves will consider it? The answer: we expand the target group to the maximum and start with strategically planned infotainment videos on YouTube exactly where nobody expects “advertising”; namely subtly and yet stringently up to the application phase. As part of a comprehensive consultation, we developed a content marketing and user guidance concept that inspires potential teachers with informative and inspiring insights into the teaching profession in Hesse and actively supports them in their choice of study.
Ask our expert for employer branding, candidate journeys and social recruiting.
Hi, I’m Lara Nalenz. Just write to me. I’ll get back to you as soon as possible.
