International Public Relations Social Media
Social Media
Panasonic H&C
The Client
Panasonic Heating & Cooling Solutions
Panasonic is one of the world’’s leading companies in the heating and air conditioning
industry. It offers innovative solutions for air conditioning and heating of residential
buildings, offices, commercial facilities and industrial buildings.
Sector
SANITATION, HEATING AND AIR CONDITIONING (SHK)
Goal
Brand Awareness,
RANGE, Growth
Measures
Social Media (LinkedIn, Facebook, Instagram und Twitter)
Services
One Common European Approach
Adhering to the European Spirit, Nicarus …”Feel the European Spirit,” Nicarus combines the individual country channels for Panasonic Heating & Cooling Solutions into a global channel for LinkedIn and Facebook. In addition, the content is posted on Instagram and Twitter. Panasonic is using the reach of the new central channels for all of Europe without losing communication in the local languages of the respective countries. Our “One Common European Approach” means one channel, 17 languages. We increase reach and engage target groups through an intelligent mix of organic posts and paid ads. The result: channel sizes and interaction rates have doubled.
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