Adhering to the European Spirit, Nicarus …”Feel the European Spirit,” Nicarus combines the individual country channels for Panasonic Heating & Cooling Solutions into a global channel for LinkedIn and Facebook. In addition, the content is posted on Instagram and Twitter. Panasonic is using the reach of the new central channels for all of Europe without losing communication in the local languages of the respective countries. Our “One Common European Approach” means one channel, 17 languages. We increase reach and engage target groups through an intelligent mix of organic posts and paid ads. The result: channel sizes and interaction rates have doubled.
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