
International Public Relations Social Media
blue activity is taking a completely new approach to water treatment for evaporative cooling systems with an innovative and sustainable approach. For the first time, they are making it possible to replace 100% of biocides with natural microorganisms, thereby improving wastewater quality for their customers. With their disruptive approach, they are already having a positive impact on the environment. Hazardous substances are completely substituted and water consumption is significantly reduced.
The task was to develop a holistic branding and position the innovative strength of industrial water treatment with functional microorganisms on the market. More and more renowned customers from industry, especially from the chemical, steel, energy, glass and automotive sectors, are placing their trust in them and supporting them with natural water treatment in cooling tower operation.