PR for
ZEUS
Scooter

The Client

ZEUS Scooters GmbH

ZEUS Scooter is an e-scooter rental company that currently serves medium-sized cities in Germany, Sweden, Norway and Italy. The Irish company started in spring 2020 and is expanding rapidly.

Sector

Electromobility

Goal

Awareness for produkt-launch

Measures

Press events and releases

Services

Awareness for ZEUS Scooter

The ZEUS e-scooters have a second front wheel. This provides more safety and stability and thus a smoother riding experience on city streets where its use is targeted. Nicarus was brought in to assist at product launches in Germany. In consultation with various city councils, we organized press events in which invited guests, journalists and citizens were able to test drive the e-scooters. The result: ZEUS e-scooters have quickly become high-demand for the regional media to cover. On average, we earn 10 articles and TV reports per launch.

Cases

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