International Public Relations Social Media
PR for
ZEUS
Scooter
The Client
ZEUS Scooters GmbH
ZEUS Scooter is an e-scooter rental company that currently serves medium-sized cities
in Germany, Sweden, Norway and Italy. The Irish company started in spring 2020 and is
expanding rapidly.
Sector
Electromobility
Goal
Awareness for produkt-launch
Measures
Press events and releases
Services
Awareness for ZEUS Scooter
The ZEUS e-scooters have a second front wheel. This provides more safety and stability and thus a smoother riding experience on city streets where its use is targeted. Nicarus was brought in to assist at product launches in Germany. In consultation with various city councils, we organized press events in which invited guests, journalists and citizens were able to test drive the e-scooters. The result: ZEUS e-scooters have quickly become high-demand for the regional media to cover. On average, we earn 10 articles and TV reports per launch.
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