Intern. PR
for the
Körber Prize
The Client
Körber Foundation
Through its operational projects, networks, and cooperation partners, the Körber Foundation addresses current challenges in the fields of innovation, international understanding, and vibrant civil society. Founded in 1959 by entrepreneur Kurt A. Körber, the foundation is now active nationally and internationally from its locations in Hamburg and Berlin.
Sector
Foundation
Goal
Media coverage in Europe
Measures
Press releases &
story pitching
Services
International PR for the Körber European Science Prize
The Körber European Science Prize, worth €1 million, is awarded annually to outstanding researchers in Europe for their scientific breakthroughs. In Germany, the prize receives a lot of media attention, but in other European countries it has been largely ignored. The Körber Foundation wanted to change this and commissioned more agencies as the lead agency for the network. The press releases achieved high open rates in many European countries and, above all, extensive media coverage in the Netherlands and Germany. This enabled the Körber Foundation to take the first step toward greater visibility in Europe.