In October 2021, the former Panasonic division changed its name to i-PRO EMEA. After the spin-off, i-PRO EMEA wanted to unite the spirit of Panasonic with its new spirit and become “your trusted next-generation partner” in the security sector. To increase its brand awareness, i-PRO relies on a Europe-wide social media campaign created and run by Nicarus. Two brand awareness campaigns in three different languages as well as selected sponsored posts additionally ensure more followers, reach and engagement. The result: i-PRO EMEA has increased the number of LinkedIn followers by almost 40% in just a few months.
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