
International Public Relations Social Media
Gelita is one of the world’s leading suppliers of gelatine, collagen and collagen peptides. In addition to gelatin for the food industry, Gelita develops and distributes innovative, tailor-made products based on collagen proteins.
Gelita approached the agency in 2018. The globally active company wanted to advance its standing as a quality and innovation leader as well as position itself as a research and development partner in new business fields. We designed an expert-written blog and developed an international social media strategy, including campaigns on #AmazingCollagen and #AmazingGelatine. The result: Gelita quadrupled the number of its social media followers and significantly increased engagement.