Employer Branding Social Media
Employer Branding:
GZM Ladenburg
The Client
GZM Ladenburg
Since 2018, the physiotherapy practice, Health center at the market (GZM) in Ladenburg, with a team of nine therapists and three receptionists has been offering its patients a wide range of therapeutic services in an area of 430 square meters. These include traditional physiotherapy, medical training therapy and other services such as yoga and MBSR courses.
Sector
Healthcare sector
Goal
Positioning as an attractive employer Increase in the number of applications
Measures
Social media presence, career page, job advertisements, recruiting campaign
Services
We are simply us
“There’s not much to explain, we are simply us,” said one of the employees in an interview. This succinct description became the claim “Simply us” and aptly illustrates the values and identity of GZM and its employees: Enjoyment of work and a warm approach to patients. The GZM stands for a team that you can always rely on – without any need for explanation. This feeling is also reflected in the newly designed job advertisements and the GZM careers page. The new, modern social media presence generates additional reach and reinforces GZM’s positive image as an attractive employer.
Cases
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Intern. PR and social media for RATEC
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