Online Marketing
Campaign
ProBinnen-schiffahrt
The Client
Bundesverband der Deutschen Binnenschifffahrt e.V. (BDB)
Since 1974, the BDB has been a strong voice for the interests of its members in the freight and passenger shipping industry. Based in Duisburg, the trade association brings together companies in the industry and campaigns for their interests in politics, administration and institutions. With the PRO Binnenschifffahrt campaign, the BDB unites the interests of the industry under a common umbrella: raising awareness of inland navigation and inspiring people to work in the industry.
Sector
Logistics, Tourism
Goal
Awareness of inland shipping Positioning as an attractive employer
Measures
Campaign website, employer branding, social media and press relations: PRO Binnenschifffahrt
Services
What our heart beats for
‘What our heart beats for’ – inland navigation deserves more attention. For generations, inland waterway skippers have been driving Germany and Europe forward as logistics specialists, while passenger shipping has grown into a significant recreational and economic factor. With its own campaign website and creative content on TikTok, Instagram and LinkedIn, inland navigation is moving into the spotlight: modern, standardised and full of energy. This is how we create reach, inspire new target groups and demonstrate Inland shipping is an employer with a future! A co-operation project with the JFK089.
Cases
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