Employer Branding Online Marketing Social Media
Campaign
ProBinnen-schiffahrt
The Client
Bundesverband der Deutschen Binnenschifffahrt e.V. (BDB)
Since 1974, the BDB has been a strong voice for the interests of its members in the freight and passenger shipping industry. Based in Duisburg, the trade association brings together companies in the industry and campaigns for their interests in politics, administration and institutions. With the PRO Binnenschifffahrt campaign, the BDB unites the interests of the industry under a common umbrella: raising awareness of inland navigation and inspiring people to work in the industry.
Sector
Logistics, Tourism
Goal
Awareness of inland shipping Positioning as an attractive employer
Measures
Campaign website, employer branding, Google Ads, social media & press relations
Services
Awareness for Inland Waterway Transport
The PRO Binnenschifffahrt campaign brings a traditional yet often overlooked industry into the digital spotlight. Its goal: to position inland shipping as a climate-friendly, high-performing transport mode with a strong future – and to give visibility to its people, potential, and achievements.
This connected communication platform shares knowledge, sparks interest, builds support – and unites the industry under one brand.
The campaign was awarded the “Innovationspreis Binnenschifffahrt 2025“ (Inland Waterway Transport Innovation Award 2025) by Allianz Esa and the campaign is being led by the agency JFK089, with Nicarus as a cooperation partner.
Cases
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