Employer Branding Online Marketing Social Media
Win with
a new
brand
The Client
BochumerBund E.V.
BochumerBund is the union representing professional caregivers. Since its founding in May 2020, it has been the only trade union in Germany that exclusively represents the interests of professional caregivers. Unlike mixed unions, which represent many different occupational groups, the BochumerBund focuses on professional caregivers and can thus promote their concerns in a more targeted manner.
The nursing union pursues the following goals in collective bargaining and political initiatives: better working conditions, fair wages, and more employee rights and co-determination for professional caregivers in Germany.
Sector
Healthcare / Association
Goal
Internal and external perception
Measures
Website,
social media,
campaigns
Services
Strong brand and wide-reaching communication required
BochumerBund sets a clear objective: activating and winning new members. To achieve this, we developed a distinctive brand identity that differentiates BochumerBund – confident in tone, visually striking, and consistent across all channels. At the center of the strategy is the new website. It provides orientation, translates services into tangible benefits, and leads visitors to one clear call to action: Become a member. Targeted paid social campaigns accompany potential members along their journey – from awareness to conversion. This approach increases visibility, highlights the added value of membership, and turns interest into action.
Cases
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Employer Branding Public Sector Social Media