Employer Branding
Social Media
BASF Agric.
Solutions
The Client
BASF Agricultural Solutions
BASF Agricultural Solutions develops innovative products and services for the agricultural industry that create added value for farmers, society and the environment.
Sector
AGRICULTURE
Goal
BRAND REPUTATION
Measures
Social Media
Services
SOCIAL MEDIA FOR ALL CHANNELS
BASF Agricultural Solutions’ goal is to explain the benefits and importance of modern agriculture for society and depict the role of the research-based industry. Nicarus completely managed the social media channels for the BASF business unit – from content creation and distribution to social media ads, community management and monitoring. We also developed campaigns for the DLG Field Days and the campaign #VorWeihnachtsHelden. The result: BASF Agricultural Solutions quadrupled the number of social media followers during the first year.
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