BASF Agricultural Solutions’ goal is to explain the benefits and importance of modern agriculture for society and depict the role of the research-based industry. Nicarus completely managed the social media channels for the BASF business unit – from content creation and distribution to social media ads, community management and monitoring. We also developed campaigns for the DLG Field Days and the campaign #VorWeihnachtsHelden. The result: BASF Agricultural Solutions quadrupled the number of social media followers during the first year.
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